Do you really need it?
Too often I see wellness coaches struggling and making the same mistakes when building your health coach practice. Maybe you can see yourself in some of the common downfalls solopreneurs make.
Most importantly, coaches don’t realize that they are in essence now entrepreneurs. They are trained on how to help people live healthier lives, but they are not given enough tools to help them go out and build their business.
There are 3 mistakes you want to avoid…
1) Pushing a large program too early
2) Not having a short term or entry program that you are inviting them to (your call to action)
3) Not realizing that potential clients need to get to know, like and trust you before they sign up for a long-term coaching program.
If you were trained to offer a six-month program, you will need to rethink that, it’s not that it can’t be done, but you need to invite people strategically.
Let’s face it – to them, you’re a stranger, unless they are not, that’s another story.
It’s important that you build a bond of trust, but how do you begin to do this?
A great option is to have a short-term, low-cost program in place that draws people in so they can get to know you.
The Academy’s strategy is to hold a cooking class that introduces her short-term program. When you tie your program into the cooking class theme you are establishing the relationship and then directing them on how they can take their next step with you.
Each week the Academy introduces a different strategy to build your business, each one builds upon the other.
Maybe you never realized, once you become a health coach you are an entrepreneur, unless of course you work in a doctor’s office or under the direction of someone else.
This course gives you EVERYTHING you need to promote, launch and facilitate a SUCCESSFUL business campaign to get yourself in front of people, expand your reach and gain new clients.
The Academy and their BUSINESS IN A BOX system includes everything you need when building your health coach practice, so all that’s left to do is what you do best: teach and COACH. It doesn’t get much easier than this.
And because the program includes a live monthly mastermind, you get an opportunity to get connected with an amazing community of health coaches while you are adding more clients – a total win-win.
To help you get started right away, we suggests that you start to map out your system; have a cooking class, demo or talk scheduled and the short-term program you are inviting them to. We goes into this in great detail in the program and even provides you with the material! Sounds like a win-win to me!
Any questions? Ask them in the comments below. Sherri and I would love to hear from you!
How Do Teaching Healthy Cooking Classes and Corporate Wellness Go Hand in Hand?
As you are probably aware health costs continue to rise. Employers are sometimes forced to shift the expense onto their employees by reducing their benefits and going with higher deductibles.
In order to combat these rising costs, more and more companies are adding in wellness programs. Some of them have been successful and some have not.
Corporate wellness programs are designed to nurture wellness in workers, regardless of the work environment. None of these things are a substitute for routine medical checkups, but Corporate Wellness programs are designed to make medical treatment and medication for employees less needed.
When you have healthy employees, your company reaps the benefits. A correctly designed wellness program can increase productivity, boost moral and reduce stress. Wellness programs help employees make smart and healthy choices that can reduce health care costs, increase vitality and diminish absenteeism.
As a health coach, you can provide organizations with Healthy Cooking Classes as Lunch & Learn workshops and group wellness programs that help improve their food choices, creating more energy, better productivity and a general increase in their overall health.
Corporate Wellness Lunch and Learns get you in front of large groups of people and are the perfect way to expand your health coach business!
Mostly everyone I know likes cooking classes. I watch them on TV all the time but quickly get frustrated because most of them are not healthy.
Being a health coach it is important for me to keep my recipes and classes in alignment with my beliefs and health goals. I started teaching classes with the message that, “Healthy Begins in the Kitchen.” We all know, we are what we eat, but most people don’t know how to change that. You have to give people simple ways that they can make food changes on their own.
For me every class becomes an opportunity to build my brand. Here are a few quick tips for you to create a following of your own using cooking classes.
You don’t have to be so different from everyone else you just have to be authentic. We are all here for a purpose, let yourself TRUST your unique gifts and let them shine. If you are vegan, raw, Paleo or just healthy family style then teach that. Don’t overcomplicate it, just teach what you do.
You can earn a living from just teaching classes, but if you want to build up a coaching practice you must learn how to map out your programs and services. The class may not be the final destination. Where do you want your people to go next, always sign them up for the next step.
Use a sign up sheet at every class and event you do and create a free offer for your website. Learn how to create valuable content that creates loyal followers and how to deliver it.
All successful entrepreneurs and wellness guru’s have a book. I feel so strongly about this that I added an entire section to this in the Academy. We show you how to get this done super efficiently. This will build your brand like nothing else. It will get you booked and become the base for your brand.
Create a website that let’s people know who you are. Your website should match your personality and become a center point that all your information feeds to.
Are you passionate about teaching others how to eat healthy food? Does it seem that people are always asking you what they should eat? Maybe you are really good at hacking recipes and making them healthier. Why not make a business out of it? And, if you are a coach this is the perfect way to grow your business.
I’m Sherri Mraz, President and founder of the Cookin’ Yogi and the Wellness Business Academy. I teach people how to improve their health through better food and lifestyle choices. I have put together a team of experts who are on the same mission. We believe that “Healthy Begins in the Kitchen.”
I invite you to check out the Wellness Cooking Academy. This course is more like a business in a box that comes complete with live guidance. No longer will you struggle on your own or stay stuck in overwhelm. .
To quote an old Grateful Dead song… ”What a long strange trip it’s been“!
I have been a health coach for nine years and although I have loved every minute of it, some of the hard lessons I could have done without.
I think it’s like having children. Often times I think that our children are our biggest mirrors, we learn so much about ourselves by looking at them.
Like the time my little two year old stormed across the floor saying; “sh#*, sh#*, sh#*!”
I would have told anyone that I didn’t curse, up until that day. Pretty sure I was the only one she was mimicking.
Our businesses are like our kids in much the same way, as they are also mirrors.
The biggest thing that I learned about myself through the journey of creating my business was that sometimes I am not balanced. If I spent too much time in “give mode,” I would eventually become burned out and even resentful if I wasn’t charging my clients enough. I would also start overdoing, feeling like I needed to do more, (pleasing mode).
On it’s own giving is a good thing, but it doesn’t always build your bank account if you are not in balance.
The other thing that I learned about myself was that I am too creative for my own good. I tend to go from one thing to another, never staying rooted in one project long enough to see it bloom.
It’s great to create, but you have to then shift to promotion mode. While promoting you must shelve all creating of other projects or you will never get anywhere.
Let me repeat that, you must do nothing else but promote after creating.
If you feel like an octopus going in all different directions at once, it’s probably because you are switching back and forth between create and promote. You have to be in one place or the other… PERIOD!
It’s hard to digest that our career and how we handle it is a reflection of our inner selves.
Maybe you keep changing directions, always trying to figure out how you contribute to the world and then never seeing anything to completion.
The truth is your career is not separate from the rest of your life, it’s a part of your life. We all want to make a difference in the world, we want to spread love and understanding. The sticky part can be when you feel this passion, but haven’t a clue how to get your message out to the world.
We need to check in with ourselves and see where our resistance is. If you are hiding a low self esteem you may not think your work is good enough. Or maybe you have always had a money struggle so now you don’t know how to charge.
Your career is meant to connect with your passion, but business is business. So many health coaches just don’t know the steps. They have more passion than business going on and this is keeping them in lack.
You need a system to follow, like a road map that brings you to success!
It’s really important to have a system and stick with it. I learned the hard way what to do and not do when it comes to promoting your business.
When you finally get it, you will feel like the clouds parted and you can see straight to the sun.
You don’t need to go through years of struggle to see the sun, your mission will be crystal clear and focused if you follow a set plan.
I do believe that each and everyone of us is put on this earth for a reason. Deep down I know you believe it too, but you may be trying to quiet that voice in your head. You may be going through the motions of working but not feeling fulfilled.
Write down a list of what you love and what you’re passionate about. It doesn’t have to be about work but it will help. Then write down where you are now?
Do you love what you do, but you are just not making enough money at it? Or are you feeling stuck and in a rut?
I think work should look like a yoga pose. You learn how to find your edge, we call it “gentle discomfort.” You won’t progress unless you are pushing just a little past your edge. Oh and then you breathe..
Stay tuned for our next live Academy launch and if you can’t wait, or are a super self starter, register for the Self Study course. This course will take you on a linear journey, uniting your passion with business skills and done-for-you content.
Who says you can’t have it all?
Do you have a happy place? Do you take time to recharge?
Everyone needs to recharge their batteries. We do not have a never ending supply of energy. If you don’t rest, sleep and take mental down time you will burn out. No amount of coffee is going to keep you productive. Your mind will dull and you will crash and burn. I consider this to be a success blocker.
Top 3 Success Blockers
1. Busy Work. There was a day when I was working all the time but not getting anywhere. My busy work phase was in large part due to the fact that I had no idea which task was going to bring me results.
I was seeing all my tasks as equally important, and I had to get them all done.
You must choose your top priorities. Which tasks will bring you money? This has to be your top priority. Without making money you can’t stay in business.
Examine your networking, is it really getting you the results you want? If you want to be known in your area as a healthy eating specialist, network in person. If you are promoting an online program, skip the local networking and spend more time on social media platforms.
I used to network a couple of times per week, and although I met some amazing people, it didn’t do anything for my business. But, adding key words to my website has gotten me tons of business. Time is valuable, don’t waste it.
Schedule blocks of time to get your important tasks done. Work in 90 minute segments and do not allow interruptions. Remember Parkinsons Law, the job will stretch to the time you give it, stay focused on the task until complete.
Watch out for procrastination, ask yourself why you are procrastinating. Is it because you don’t know how to do it, it’s overwhelming, or you are feeling uninspired? Ask for help, break it down into sizeable tasks and create chunks of time.
2. Self Doubt. Nothing will kill your business more than blending in and playing small. You are unique for a reason, don’t be afraid to show it. I remember when I was first starting out I used to look at what other health coaches were doing to make sure I was doing it right.
You have a vision, follow it, don’t be afraid to pave the way to your greatness.
Tell your story and create it into a brand that people are inspired by. You can’t connect with everyone but you will connect with those who share a similar story. Don’t be afraid to tell it and be yourself.
3. Lack of follow-though. How many times have you had a great idea only to later see someone else do it? Why them and not you? They followed through!
Stay consistent, dreams don’t become reality by dreaming. The magic happens when a consistent process of dedicated action is applied to the things that matter most in your life. And make no mistake. Massive hard work is required.
When you get committed on such a level, the sky is literally the limit. That is what has turned the impossible into the possible and is what makes the difference between a LEGENDARY life and an ordinary one.We have a lot more power than we often give ourselves credit for. All we have to do is want it badly enough. That part is up to you.Here’s to doing what actually matters – to you and to the world.
I know that when you surround yourself with greatness you become greater. That is why I have put together a program of powerful tools and some real powerhouse instructors.
Everyone needs a strategic plan and support to give them the confidence to go out and work their dream.
Feel free to share with me your comments. I look forward to hearing from you.