Sherri Mraz teaching a cooking class
Mostly everyone I know likes cooking classes. I watch them on TV all the time but quickly get frustrated because most of them are not healthy.
Being a health coach it is important for me to keep my recipes and classes in alignment with my beliefs and health goals. I started teaching classes with the message that, “Healthy Begins in the Kitchen.” We all know, we are what we eat, but most people don’t know how to change that. You have to give people simple ways that they can make food changes on their own.
For me every class becomes an opportunity to build my brand. Here are a few quick tips for you to create a following of your own using cooking classes.
- Know what makes you, YOU, turn it into a BRAND
You don’t have to be so different from everyone else you just have to be authentic. We are all here for a purpose, let yourself TRUST your unique gifts and let them shine. If you are vegan, raw, Paleo or just healthy family style then teach that. Don’t overcomplicate it, just teach what you do.
- Create a program roadmap
You can earn a living from just teaching classes, but if you want to build up a coaching practice you must learn how to map out your programs and services. The class may not be the final destination. Where do you want your people to go next, always sign them up for the next step.
- Grow your list
Use a sign up sheet at every class and event you do and create a free offer for your website. Learn how to create valuable content that creates loyal followers and how to deliver it.
- Become credible, get known as an expert
All successful entrepreneurs and wellness guru’s have a book. I feel so strongly about this that I added an entire section to this in the Academy. We show you how to get this done super efficiently. This will build your brand like nothing else. It will get you booked and become the base for your brand.
- Website as your Hub
Create a website that let’s people know who you are. Your website should match your personality and become a center point that all your information feeds to.
Are you passionate about teaching others how to eat healthy food? Does it seem that people are always asking you what they should eat? Maybe you are really good at hacking recipes and making them healthier. Why not make a business out of it? And, if you are a coach this is the perfect way to grow your business.
I’m Sherri Mraz, President and founder of the Cookin’ Yogi and the Wellness Business Academy. I teach people how to improve their health through better food and lifestyle choices. I have put together a team of experts who are on the same mission. We believe that “Healthy Begins in the Kitchen.”
I invite you to check out the Wellness Cooking Academy. This course is more like a business in a box that comes complete with live guidance. No longer will you struggle on your own or stay stuck in overwhelm. .
To quote an old Grateful Dead song… ”What a long strange trip it’s been“!
I have been a health coach for nine years and although I have loved every minute of it, some of the hard lessons I could have done without.
Our children are our mirrors
I think it’s like having children. Often times I think that our children are our biggest mirrors, we learn so much about ourselves by looking at them.
Like the time my little two year old stormed across the floor saying; “sh#*, sh#*, sh#*!”
I would have told anyone that I didn’t curse, up until that day. Pretty sure I was the only one she was mimicking.
Your business is your mirror
Our businesses are like our kids in much the same way, as they are also mirrors.
The biggest thing that I learned about myself through the journey of creating my business was that sometimes I am not balanced. If I spent too much time in “give mode,” I would eventually become burned out and even resentful if I wasn’t charging my clients enough. I would also start overdoing, feeling like I needed to do more, (pleasing mode).
On it’s own giving is a good thing, but it doesn’t always build your bank account if you are not in balance.
Creativity can be a blessing and a curse
The other thing that I learned about myself was that I am too creative for my own good. I tend to go from one thing to another, never staying rooted in one project long enough to see it bloom.
It’s great to create, but you have to then shift to promotion mode. While promoting you must shelve all creating of other projects or you will never get anywhere.
Let me repeat that, you must do nothing else but promote after creating.
If you feel like an octopus going in all different directions at once, it’s probably because you are switching back and forth between create and promote. You have to be in one place or the other… PERIOD!
Your career is a reflection of your inner story
It’s hard to digest that our career and how we handle it is a reflection of our inner selves.
Maybe you keep changing directions, always trying to figure out how you contribute to the world and then never seeing anything to completion.
The truth is your career is not separate from the rest of your life, it’s a part of your life. We all want to make a difference in the world, we want to spread love and understanding. The sticky part can be when you feel this passion, but haven’t a clue how to get your message out to the world.
We need to check in with ourselves and see where our resistance is. If you are hiding a low self esteem you may not think your work is good enough. Or maybe you have always had a money struggle so now you don’t know how to charge.
You need passion and business skills to succeed
Your career is meant to connect with your passion, but business is business. So many health coaches just don’t know the steps. They have more passion than business going on and this is keeping them in lack.
You need a system to follow, like a road map that brings you to success!
It’s really important to have a system and stick with it. I learned the hard way what to do and not do when it comes to promoting your business.
When you finally get it, you will feel like the clouds parted and you can see straight to the sun.
You don’t need to go through years of struggle to see the sun, your mission will be crystal clear and focused if you follow a set plan.
Each and every one of us is put here for a reason
I do believe that each and everyone of us is put on this earth for a reason. Deep down I know you believe it too, but you may be trying to quiet that voice in your head. You may be going through the motions of working but not feeling fulfilled.
Write down a list of what you love and what you’re passionate about. It doesn’t have to be about work but it will help. Then write down where you are now?
Do you love what you do, but you are just not making enough money at it? Or are you feeling stuck and in a rut?
I think work should look like a yoga pose. You learn how to find your edge, we call it “gentle discomfort.” You won’t progress unless you are pushing just a little past your edge. Oh and then you breathe..
Stay tuned for our next live Academy launch and if you can’t wait, or are a super self starter, register for the Self Study course. This course will take you on a linear journey, uniting your passion with business skills and done-for-you content.
Who says you can’t have it all?
Do you have a happy place? Do you take time to recharge?
Everyone needs to recharge their batteries. We do not have a never ending supply of energy. If you don’t rest, sleep and take mental down time you will burn out. No amount of coffee is going to keep you productive. Your mind will dull and you will crash and burn. I consider this to be a success blocker.
Top 3 Success Blockers
1. Busy Work. There was a day when I was working all the time but not getting anywhere. My busy work phase was in large part due to the fact that I had no idea which task was going to bring me results.
I was seeing all my tasks as equally important, and I had to get them all done.
You must choose your top priorities. Which tasks will bring you money? This has to be your top priority. Without making money you can’t stay in business.
Examine your networking, is it really getting you the results you want? If you want to be known in your area as a healthy eating specialist, network in person. If you are promoting an online program, skip the local networking and spend more time on social media platforms.
I used to network a couple of times per week, and although I met some amazing people, it didn’t do anything for my business. But, adding key words to my website has gotten me tons of business. Time is valuable, don’t waste it.
Schedule blocks of time to get your important tasks done. Work in 90 minute segments and do not allow interruptions. Remember Parkinsons Law, the job will stretch to the time you give it, stay focused on the task until complete.
Watch out for procrastination, ask yourself why you are procrastinating. Is it because you don’t know how to do it, it’s overwhelming, or you are feeling uninspired? Ask for help, break it down into sizeable tasks and create chunks of time.
2. Self Doubt. Nothing will kill your business more than blending in and playing small. You are unique for a reason, don’t be afraid to show it. I remember when I was first starting out I used to look at what other health coaches were doing to make sure I was doing it right.
You have a vision, follow it, don’t be afraid to pave the way to your greatness.
Tell your story and create it into a brand that people are inspired by. You can’t connect with everyone but you will connect with those who share a similar story. Don’t be afraid to tell it and be yourself.
3. Lack of follow-though. How many times have you had a great idea only to later see someone else do it? Why them and not you? They followed through!
Stay consistent, dreams don’t become reality by dreaming. The magic happens when a consistent process of dedicated action is applied to the things that matter most in your life. And make no mistake. Massive hard work is required.
When you get committed on such a level, the sky is literally the limit. That is what has turned the impossible into the possible and is what makes the difference between a LEGENDARY life and an ordinary one.We have a lot more power than we often give ourselves credit for. All we have to do is want it badly enough. That part is up to you.Here’s to doing what actually matters – to you and to the world.
I know that when you surround yourself with greatness you become greater. That is why I have put together a program of powerful tools and some real powerhouse instructors.
Everyone needs a strategic plan and support to give them the confidence to go out and work their dream.
Feel free to share with me your comments. I look forward to hearing from you.
One thing that I preach in my program regularly is to keep it simple. We all have enough complications that come our way, and we don’t want our businesses to be one of them!
The most important tasks to focus on to grow your business
I invite you to join me every Friday on my Facebook page
as I go live to discuss business tips and ways to use food education to grow your business. If you would like notifications when these free trainings take place, like the page and turn on the notifications. I look forward to seeing you there 🙂
Top 3 Tasks to Grow Your Business in 2017
1. SAY NO MORE
I hear from students that they don’t have time to commit to work right now. I get it; life is busy! But, baring an illness or death in the family, you may still have the same excuse next month or next year.
It really is a choice! I’m not trying to sound insensitive, but I’ve had to keep the flag raised during many a storm in life and didn’t falter. Was it hard? Absolutely! But I knew that I needed to do something for myself to get closer to where I wanted my life to be.
Even in the busiest times, you have to keep your eye on the goal.
Your kids and family will always need things from you. You’ll still have laundry, cooking, and cleaning to do. But when you want something, keep at it.
Sometimes I’m hard on myself. I feel sorry for myself or feel like I haven’t achieved all that I wanted to. But then I shake it off and get back to work!
It’s a good habit to look back on all that you’ve achieved rather than always looking forward to what you want to achieve. Give yourself a pat on the back sometimes! I’m sure you could write a pretty good “To Done” list to go alongside your “To Do” list. Try it sometime!
2. GET HELP & SET A SCHEDULE
This one is probably even tougher for you! There could be a million reasons why you don’t ask for help. Maybe it’s your budget, your pride, or that you don’t really know who to ask!
There really is help all around you and sometimes, accepting help is the best way to grow your business.
Look at someone who’s doing it a little better than you and ask them how they do it!
Maybe get a mentor, a trainer, or a done-for-you program. Don’t try to do everything from scratch! Get with like-minded people, accountability partners, and/or take a course that lays out a roadmap (hint, think Academy
). Set blocks of time for your work/goals. This helps set boundaries.
Repeat after me: “I can’t help or do that right now”
Whatever your goal is, set work hours, gym hours, healthy menus; let people know ahead of time if possible and then stick with it! Guilt will not get you any glory, and will certainly not help you grow your business.
Repeat after me: “I will be working from this time to that time; please do not disturb me unless the house is on fire.”
Your life is not meant to be one long fire drill, rushing from one need to another. Let someone else help you with the smoking embers; or sometimes you have to just let them burn themselves out! It can’t be all you when you’re trying to achieve something.
“No great person ever made history without having guilt thrown at them or suffering some backlash from those who didn’t like or appreciate their independence, discipline, or single-mindedness.” ~Brendon Burchard
3. HAVE A CLEAR CALL TO ACTION
Having a clear call to action and making good use of your time is imperative. Just because you have the ability to post on Facebook, Instagram, Pinterest, etc. doesn’t mean that’s where you should be spending all of your time in order to grow your business.
You must have a strategy. You must have something clear and concise for people to sign up for. Usually done-for-you’s work because there are parameters. A beginning, a middle and an end = a solution.
You can learn more nutrition info, cooking tips, recipes, and social media tips, but unless it’s laid out in an orderly fashion, you will struggle. Sorry this is reality, said with love.
I am a huge fan of reading and learning, but sometimes we don’t need to learn more; we need to listen to our inner voice and then use a system to get the message out. If all your time is used learning and no time is used marketing, you’ll be eating wooden nickels.
May your hearts and homes be filled with joy and laughter. Wishing you many blessings.
I feel like I’ve been standing on a pin, as my grandfather used to say. That was his way of saying that you’re anxious or excited. I’ve wanted to share this with you for a while now and, when you’re this excited, keeping it quiet is hard to do!
I’ve been working on the new website for the Wellness Cooking Academy for the past month and I am so excited to be able to open the cart this week! You will be able to grab the early bird discount and save $300! starting this Thursday. I will send you another private invite this Thursday. Keep your eye out for it!
The Wellness Cooking Academy is an amazing 12-Week Certification Course that is essentially a Mastermind, Coaching, Cooking, and Marketing course.
Did you notice I said mastermind? That’s important!
I know that when you surround yourself with greatness you become greater. That is why I have some real powerhouse instructors to share with us. They’re very successful in their niche and will give you their all. I selected them very carefully and I know what they give. This is worth the cost of the program right there.
Over the last few years I have sold hundreds of done-for-you programs but the one thing that I keep noticing is a problem with implementation. Often times I see coaches purchasing programs, but letting them sit.
That was when I realized that what everyone really needs is a strategic plan and support to give him or her the confidence to go out and actually work the programs.
This is it! You will not have to be alone any longer. This course is delivered with weekly LIVE modules in a virtual classroom. You can take the course from anywhere in the world but the live interaction makes you feel like we are having a conversation in your living room!
I often hear from coaches that they don’t want another online course, it makes you feel frustrated and alone. This is the perfect remedy.
Our Wellness Cooking Academy pilot program is just finishing up. I can’t wait until the testimonials start rolling in. Everyone has been so happy; they gained clarity and are feeling recharged in their businesses!
I understand the “trying to go it alone” thing, I did it for years, and I know it doesn’t work. It will take you two or three times longer. You can do it that way but if you need to make money, why suffer?
Between my team of experts and I, you will get insiders secrets and feel like finally someone was willing to share their success strategies with you. If you win we win!
That is why I take this so seriously! I am sharing my strategies with you but also my heart and soul!
Believe me, I know we all have our doubts and question how we can make a difference. Some people stay in that phase longer than others, but I can guarantee that once you get it, you really get it! It will be hard to imagine how you were so stuck.
Did you know that doubt could actually be useful?
If you have the right people on your team to bounce things off of. We don’t always see ourselves, we need mirrors. And, don’t let the mirrors around you be the doubters!
Do you hate to hear, “When are you going to get a real job?” I bet you’ve heard similar; I know I did! It took me years of perseverance to get my business to a respectable level, but it doesn’t have to take years, and it shouldn’t!
One of the reasons it took me so long to build my business, was because I tried to do it alone. I didn’t purchase a done-for-you until probably seven years into it. That’s kind of silly when I look back.
The Wellness Cooking Academy will be a course that helps you take any of the done-for-you’s that you may already own, and put them to good use, and start working.
The other amazing thing is that you will also receive 10 more done-for-you’s and get a book writing template on top of that!
A book helps you grow your business like nothing else, but we will get more into that later. In the meantime, you can know that you will be getting a system that plugs in the most important steps to grow your business successfully.
The system is a no fail clear path with experts to help you along the way.
I have not told about or opened up this program to the public yet. I have a limited number of spots available. It will be on a first come first serve basis.
I can guarantee that this will be a real game changer for you.
ENROLLMENT begins this Thursday.
I can’t wait to get started with you!