Sherri Mraz teaching a cooking class
Mostly everyone I know likes cooking classes. I watch them on TV all the time but quickly get frustrated because most of them are not healthy.
Being a health coach it is important for me to keep my recipes and classes in alignment with my beliefs and health goals. I started teaching classes with the message that, “Healthy Begins in the Kitchen.” We all know, we are what we eat, but most people don’t know how to change that. You have to give people simple ways that they can make food changes on their own.
For me every class becomes an opportunity to build my brand. Here are a few quick tips for you to create a following of your own using cooking classes.
- Know what makes you, YOU, turn it into a BRAND
You don’t have to be so different from everyone else you just have to be authentic. We are all here for a purpose, let yourself TRUST your unique gifts and let them shine. If you are vegan, raw, Paleo or just healthy family style then teach that. Don’t overcomplicate it, just teach what you do.
- Create a program roadmap
You can earn a living from just teaching classes, but if you want to build up a coaching practice you must learn how to map out your programs and services. The class may not be the final destination. Where do you want your people to go next, always sign them up for the next step.
- Grow your list
Use a sign up sheet at every class and event you do and create a free offer for your website. Learn how to create valuable content that creates loyal followers and how to deliver it.
- Become credible, get known as an expert
All successful entrepreneurs and wellness guru’s have a book. I feel so strongly about this that I added an entire section to this in the Academy. We show you how to get this done super efficiently. This will build your brand like nothing else. It will get you booked and become the base for your brand.
- Website as your Hub
Create a website that let’s people know who you are. Your website should match your personality and become a center point that all your information feeds to.
Are you passionate about teaching others how to eat healthy food? Does it seem that people are always asking you what they should eat? Maybe you are really good at hacking recipes and making them healthier. Why not make a business out of it? And, if you are a coach this is the perfect way to grow your business.
I’m Sherri Mraz, President and founder of the Cookin’ Yogi and the Wellness Business Academy. I teach people how to improve their health through better food and lifestyle choices. I have put together a team of experts who are on the same mission. We believe that “Healthy Begins in the Kitchen.”
I invite you to check out the Wellness Cooking Academy. This course is more like a business in a box that comes complete with live guidance. No longer will you struggle on your own or stay stuck in overwhelm. .
To quote an old Grateful Dead song… ”What a long strange trip it’s been“!
I have been a health coach for nine years and although I have loved every minute of it, some of the hard lessons I could have done without.
Our children are our mirrors
I think it’s like having children. Often times I think that our children are our biggest mirrors, we learn so much about ourselves by looking at them.
Like the time my little two year old stormed across the floor saying; “sh#*, sh#*, sh#*!”
I would have told anyone that I didn’t curse, up until that day. Pretty sure I was the only one she was mimicking.
Your business is your mirror
Our businesses are like our kids in much the same way, as they are also mirrors.
The biggest thing that I learned about myself through the journey of creating my business was that sometimes I am not balanced. If I spent too much time in “give mode,” I would eventually become burned out and even resentful if I wasn’t charging my clients enough. I would also start overdoing, feeling like I needed to do more, (pleasing mode).
On it’s own giving is a good thing, but it doesn’t always build your bank account if you are not in balance.
Creativity can be a blessing and a curse
The other thing that I learned about myself was that I am too creative for my own good. I tend to go from one thing to another, never staying rooted in one project long enough to see it bloom.
It’s great to create, but you have to then shift to promotion mode. While promoting you must shelve all creating of other projects or you will never get anywhere.
Let me repeat that, you must do nothing else but promote after creating.
If you feel like an octopus going in all different directions at once, it’s probably because you are switching back and forth between create and promote. You have to be in one place or the other… PERIOD!
Your career is a reflection of your inner story
It’s hard to digest that our career and how we handle it is a reflection of our inner selves.
Maybe you keep changing directions, always trying to figure out how you contribute to the world and then never seeing anything to completion.
The truth is your career is not separate from the rest of your life, it’s a part of your life. We all want to make a difference in the world, we want to spread love and understanding. The sticky part can be when you feel this passion, but haven’t a clue how to get your message out to the world.
We need to check in with ourselves and see where our resistance is. If you are hiding a low self esteem you may not think your work is good enough. Or maybe you have always had a money struggle so now you don’t know how to charge.
You need passion and business skills to succeed
Your career is meant to connect with your passion, but business is business. So many health coaches just don’t know the steps. They have more passion than business going on and this is keeping them in lack.
You need a system to follow, like a road map that brings you to success!
It’s really important to have a system and stick with it. I learned the hard way what to do and not do when it comes to promoting your business.
When you finally get it, you will feel like the clouds parted and you can see straight to the sun.
You don’t need to go through years of struggle to see the sun, your mission will be crystal clear and focused if you follow a set plan.
Each and every one of us is put here for a reason
I do believe that each and everyone of us is put on this earth for a reason. Deep down I know you believe it too, but you may be trying to quiet that voice in your head. You may be going through the motions of working but not feeling fulfilled.
Write down a list of what you love and what you’re passionate about. It doesn’t have to be about work but it will help. Then write down where you are now?
Do you love what you do, but you are just not making enough money at it? Or are you feeling stuck and in a rut?
I think work should look like a yoga pose. You learn how to find your edge, we call it “gentle discomfort.” You won’t progress unless you are pushing just a little past your edge. Oh and then you breathe..
Stay tuned for our next live Academy launch and if you can’t wait, or are a super self starter, register for the Self Study course. This course will take you on a linear journey, uniting your passion with business skills and done-for-you content.
Who says you can’t have it all?
Do you have a happy place? Do you take time to recharge?
Everyone needs to recharge their batteries. We do not have a never ending supply of energy. If you don’t rest, sleep and take mental down time you will burn out. No amount of coffee is going to keep you productive. Your mind will dull and you will crash and burn. I consider this to be a success blocker.
Top 3 Success Blockers
1. Busy Work. There was a day when I was working all the time but not getting anywhere. My busy work phase was in large part due to the fact that I had no idea which task was going to bring me results.
I was seeing all my tasks as equally important, and I had to get them all done.
You must choose your top priorities. Which tasks will bring you money? This has to be your top priority. Without making money you can’t stay in business.
Examine your networking, is it really getting you the results you want? If you want to be known in your area as a healthy eating specialist, network in person. If you are promoting an online program, skip the local networking and spend more time on social media platforms.
I used to network a couple of times per week, and although I met some amazing people, it didn’t do anything for my business. But, adding key words to my website has gotten me tons of business. Time is valuable, don’t waste it.
Schedule blocks of time to get your important tasks done. Work in 90 minute segments and do not allow interruptions. Remember Parkinsons Law, the job will stretch to the time you give it, stay focused on the task until complete.
Watch out for procrastination, ask yourself why you are procrastinating. Is it because you don’t know how to do it, it’s overwhelming, or you are feeling uninspired? Ask for help, break it down into sizeable tasks and create chunks of time.
2. Self Doubt. Nothing will kill your business more than blending in and playing small. You are unique for a reason, don’t be afraid to show it. I remember when I was first starting out I used to look at what other health coaches were doing to make sure I was doing it right.
You have a vision, follow it, don’t be afraid to pave the way to your greatness.
Tell your story and create it into a brand that people are inspired by. You can’t connect with everyone but you will connect with those who share a similar story. Don’t be afraid to tell it and be yourself.
3. Lack of follow-though. How many times have you had a great idea only to later see someone else do it? Why them and not you? They followed through!
Stay consistent, dreams don’t become reality by dreaming. The magic happens when a consistent process of dedicated action is applied to the things that matter most in your life. And make no mistake. Massive hard work is required.
When you get committed on such a level, the sky is literally the limit. That is what has turned the impossible into the possible and is what makes the difference between a LEGENDARY life and an ordinary one.We have a lot more power than we often give ourselves credit for. All we have to do is want it badly enough. That part is up to you.Here’s to doing what actually matters – to you and to the world.
I know that when you surround yourself with greatness you become greater. That is why I have put together a program of powerful tools and some real powerhouse instructors.
Everyone needs a strategic plan and support to give them the confidence to go out and work their dream.
Feel free to share with me your comments. I look forward to hearing from you.
How you lay out your calendar will determine your success. Whether you have read the book “The 12 Week Year” or not you can be assured that you must be thinking ahead.
You don’t have to go as crazy as the department stores and start putting out Christmas decorations on Valentine’s Day but you do have to map out a plan.
When I was the Lifestyle Center Specialist, which is a fancy term for cooking instructor, at Whole Foods Market I always gave my upcoming months plan for classes to the marketing department on the 15th of the preceding month, that is a great habit to get into. For example by March 15th you title and schedule all of your April classes. You will get bonus points for doing May too!
This is an example of what your next 12 weeks (quarter) could look like after you get started with the Wellness Cooking Academy (WCA)…
- Place an ad in local paper and on Facebook inviting people who want to get in shape for summer or to get ready for that spring wedding, to call, email, or register with link for Spring Cleaning Cooking Class (you will sign them up for your detox/cleanse program) DFY provided from WCA
- Attend local health fairs, bridal shows, or other events where you can leave your flyers, or get your own demo booth (we will talk more about this in the course)
- Hit your goal for clients for the first time ever by converting participants from your detox class into paying clients
- Schedule Green’s and Cooking on a Budget classes DFY provided. You set your schedule the more classes you teach the more potential clients. Goal of one to eight classes per month.
- Get creative with Titles, use same material, “Spring Bounty of Vegetable for ________” or make up mocktails and call your class, “Wine and Dine” you want to title according to your niche.
- Mother’s Day class to treat yourself to a delicious fresh meal for vibrant health, so easy you will be able recreate on your own in record time.
- Book kids classes for the summer camps or if that’s not your thing, put the kids in camp and use our corporate Lunch & Learns packages (use proposals provided).
- Hold your summer classes and start booking for fall, getting the kids back to school, always think a couple months ahead with you’re planning.
Planning your business calendar
I think you get the point. These examples are just to jog your brain into laying out a plan. When you are a health coach or any wellnesspreneur there are so many ways to build a business that it can get confusing and overwhelming at times. It’s hard to know what to focus on first.
The Wellness Cooking Academy is not just a cooking school for that very reason. We teach how to use classes and food education to capatalize on your niche market. The classes are the perfect lead in to paying programs, if done correctly.
When you are looking at your calendar this month think about creating a rinse and repeat schedule. Maybe you teach on the same nights or days each week. This allows people to know what to expect. And as always keep it simple!
Any questions about the course or the new self study option leave a comment below and we are happy to answer any questions you may have.